Lists

Leave it to me to make a to-do list and a household chores list nice to look at.
The first is Pay Back the Loan: Household Chores. I am proud to say I graduated college without any debt. My parents helped me out this past semester with money and I plan to pay back the favor with doing things around the house and complete projects that are long overdo.

The second is a So Much To Do List divided up into each person's tasks. Hopefully the tasks become more fun to accomplish knowing that I can cross them off this organized list.

Up next to design:
Packing for the Cabin
Grocery List

Senior Project :: the show

Words can't describe how it felt on Senior Show night. This was the moment my four years in college lead up to. It felt so unreal and everything happened so quickly.

I am so happy with the way everything turned out. I received a lot of great feedback - plenty of people said they would buy cookies from me and told me I should pitch it to a store. (I am absolutely positive that having a mixer filled with cookie dough helped draw people in to ask questions and to take a closer look)

I would like to thank my classmates for helping me along in the process, being there for bricks of cheese and crackers, laughs, stressful moments and the memories we've created.
A huge thanks to family and friends that made the trip to Menomonie to check out Senior Shows. You have no idea how much it meant to me to have you there.
To Abhrajeet - You were probably just as stressed as I was about this project. Your expertise and feedback made the final product possible. I can't believe we've made it this far.
And to my parents - thank goodness you two are artsy! You've stood by me, watch me learn from my mistakes, heard me say 'I hate it when you are always right' over and over again and have always been there when I needed to work out a problem.


Links
Senior Project :: development
Senior Project :: the goods

Senior Show Invitation
Behance
UW-Stout Senior Show 

Senior Project :: the goods

Since The Sweet Spot focuses on quality rather than quantity there was no better way to get that point across than to screen print as much as I could. I enjoy the unique aspects of screen printing - each pull is slightly different and there are happy mistakes. Plus you get to really experience your design work since it's all done by hand.

Packaging is a big part of my system - it's what customers would see, experience and appreciate.  The three patterns, beaters, oven mits and spatulas were screen printed on boxes and bags. The tag-line, Handmade, Homebaked, Warm & Delicious is also on each element.

Thankfully I took a screen printing class this semester and a photography course. I used the open photo assignment to my advantage and was able to get in the studio to take photos for my senior project and photo assignment. 6 batches of cookies and four photo shoots later here's what I came up with:

 

I'm also a big fan of stationery. Although people keep telling me that letterheads are going out of style I still appreciate the hand quality of it as apposed to an email. The pattern follows on the back of the letterhead. The envelope opens on it's side and is sealed with a label that says: Deliver to.

And it wouldn't be complete without a website which can be accessed here:
http://kayddesign.com/sweetspot

Links:
Senior Project :: development
The Sweet Spot Webpage
Behance

Senior Project :: development

For those that don't know, the art students at Stout finish their last semester with a Senior Show. For graphic designers, this means we create a fictitious business or service and design all the elements. After loads of brainstorming and stressful 'how can I make my show rock' moments I landed on a cookie delivery service.

I first experienced a cookie delivery service when I visited Abhrajeet in Philly. It was amazing! Who wouldn't love freshly baked cookies delivered right to your door? Then last summer, while I was at CaringBridge, cookies from Tank Goodness were delivered - in the most beautiful box ever. I knew exactly what I wanted to achieve in my project.

Much like Domino's or Jimmy John's, you can call up The Sweet Spot and order traditional cookies, or create your own recipe. The Sweet Spot team whips you up a batch, sticks it in our oven, and delivers it right to your door with some milk. 

Here are just a few of my logo sketches. Have I ever mentioned that the letter 'W' may be one of the hardest letters to get right? I have pages and pages of just that single letter. 

After a lot of feedback, crits, hand cramps and illustrator crashes the logo was born:

To say that I am a fan of patterns is an understatement. I wanted to incorporate baking goods into my patterns that would be a reoccurring element. I ended up with three patterns: Spatulas, Beaters and Oven Mits.

Screen Printing Pieces

Sometimes I forget I have other classes this semester other than Senior Project. I'm also taking photography, art history and .... drum roll please... screen printing.

I love screen printing. My craft is not impeccable, and for a perfectionaist I am - I'm okay with that. I enjoy the fact that each pull is different, that each piece has a little uniqueness to it and that it's all hand done and not mass produced.

Stout Graphic Design Senior Show - The Waiting Room

Senior Show is just around the corner. (10 days away)

Friday, May 14th 2010
7pm - 9pm

Applied Arts Building
University of Wisconsin - Stout
Menomonie, Wisconsin 54751

Check out the Website

Check out the Promotional Video


The Waiting Room from Sterling Vorwerk on Vimeo.


Check out the Promotional Posters (larger than life)