Kayd Design: Senior Project

Since The Sweet Spot focuses on quality rather than quantity there was no better way to get that point across than to screen print as much as I could. I enjoy the unique aspects of screen printing - each pull is slightly different and there are happy mistakes. Plus you get to really experience your design work since it's all done by hand.

Packaging is a big part of my system - it's what customers would see, experience and appreciate. The three patterns, beaters, oven mits and spatulas were screen printed on boxes and bags. The tag-line, Handmade, Homebaked, Warm & Delicious is also on each element.

Thankfully I took a screen printing class this semester and a photography course. I used the open photo assignment to my advantage and was able to get in the studio to take photos for my senior project and photo assignment. 6 batches of cookies and four photo shoots later here's what I came up with:

I'm also a big fan of stationery. Although people keep telling me that letterheads are going out of style I still appreciate the hand quality of it as apposed to an email. The pattern follows on the back of the letterhead. The envelope opens on it's side and is sealed with a label that says: Deliver to.