Be You Campaign

 My first Advertising Photography project took cues from the anti-discriminatory ad by imagine’ in Amsterdam. The concept was to show people two different ways: the body style portrays their true personality and the head in the sign portrays the mask they have to put on for the world in order to 'fit in'. The ad calls for you to 'Unmask Yourself' and to 'be you'.

Wonderful learning experience. Can't wait to get back in the studio for my second project